Classic + classy design, built for modern parents
Picole Design was created for baby years and beyond. We are with you through every stage of womanhood with the perfect diaper bag — supporting mom & dad along the way.
We love modern parents! Every bag is designed to be fluid and versatile — multipurpose for every use, every gender, and every occasion.
Three signature styles carry the collection: The MIDI, The TOTE, and The Classic.
Why we started
Parents carry everything: diapers, a survival kit, a laptop, a bottle, a last-minute change of clothes. Picole Design makes those everyday essentials look considered, with silhouettes that suit a commute, an office, and a weekend out.
Our commitment is simple: classic and classy design that works for mom and dad, for the baby years and for everything that follows.
- Classic + classy design
- Supporting mom & dad
- Multipurpose for every use, every gender, every occasion
- Styles for baby years and beyond
Picole Design began with a simple observation: modern parents carry everything. Diapers, a survival kit, a laptop, a bottle, and a last-minute change of clothes all travel together in a single bag, and most options on the market treated that reality as an afterthought. The brand set out to create the diaper bag that felt right for the whole journey, from the earliest baby years and into every stage of womanhood that follows, with a design that supports mom and dad equally along the way. The result is a collection of classic, classy silhouettes where function leads and fine finish follows, so a single bag can move from a bustling weekday to an overnight adventure without looking out of place.
Three signature styles define the range: the MIDI, the TOTE, and the Classic. Each one is deliberately fluid and versatile, multipurpose for every use, every gender, and every occasion, whether that is an office day, a long drive, or a weekend away with the family. Rather than a bag designed for one narrow purpose, each style doubles as an everyday carry, holding nappies and essentials while still looking polished enough to match a parent's lifestyle. The tone is warm and practical, with neutral tones, soft textured colourways and smooth lines that wear well season after season, offering comfort, space, and easy access without sacrificing the refined look that new parents actually want to carry.
Our mission
To support modern parents through every stage of womanhood with a diaper bag that is functional, gender-neutral and genuinely lovely to carry.
Three ways we carry it
The collection covers the seasons of parenthood, from workdays to nights out.
The MIDI Diaper Bag
Defined to carry diapers and mommy's survival kit — fluid, versatile and multipurpose for every use, every gender and every occasion.
The TOTE Diaper Bag
Designed for maximum functionality for every season of motherhood, work-appropriate for the office and convertible to a tote style.
The Classic Diaper Bag
A smooth design in easy "wear-with-everything" colours — throw it on for the town or a night out.
Collaboration
Let's Collaborate! We welcome ideas and conversations with parents, creators and brands who share our taste.